June 1, 2010 - A Done Deal!
It's confirmed! Natura Pet Foods, which includes Innova Dog Food is now owned by the industrial giant, Procter & Gamble.
We have dropped Innova from our 10 Best Dog Food List, and downgraded our dog food ratings of all Natura products to a very miserable 2 Scoops!
Read here for our thoughts on P&G and the future of Natura Dog Food. Please feel free to weigh in with your own opinions.
May 5, 2010 - Very Sad News!
Innova Dog Food ... and Iams Dog Food and Eukanuba Dog Food ... and fabric softener soap, shaving cream, etc ...?!!!
We will keep you updated as soon as the deal is finalized. At that time, we will be dropping all Natura Dog Foods from our 10 Best Dog Food List, and will revise our dog food ratings accordingly.
You may wish to stock up on your Innova and other Natura Dog Food brands now, before the deal closes.
Who knows what changes they will make to their dog food ingredients? Personally, we are not at all optimistic!
Innova dog food is manufactured by Natura Pet Products, based in Santa Clara, CA.
The Natura dog food brands are widely recognized as among the best quality dog food available, consistently appearing on various lists of 10 best dog foods. They are also featured in the prestigious Whole Dog Journal.All Innova formulas are made at their own plant in Fremont, Nebraska, where they utilize an outstanding testing and quality control program. Their manufacturing certifications include: AIB Certification, APHIS Registration, ISO 9001:2001 Rating, and Organic Certification.
Natura dog food is human grade quality, and hormone and antibiotic free.
Innova contains none of the following dog food ingredients: Meat meal, animal fat, poultry by-products, soybean meal, rice gluten, wheat mids, peanut hulls, wheat flour, wheat bran, rice flour, BHA, BHT, Ethoxyquin, artificial colors or flavors, or any other substandard, low quality, by-products from human food processing.
The majority of their ingredients are locally sourced, or from reputable countries such as New Zealand. The Innova representative told us their dog foods contain no China imports.
This top rated dog food is rich in vitamins and chelated minerals, Omega three and Omega six fatty acids, and contain probiotics (friendly bacteria).
Official Website: www.innovapet.com