Procter & Gamble
Acquires Natura Pet Products
Official News Release
May 5, 2010
P&G Acquires Natura
P&G Expands Further in
'Super Premium' Pet Food Segment
CINCINNATI, May 5, 2010 /PRNewswire via COMTEX/ --The Procter &
Gamble Company (NYSE: PG) has signed an agreement to acquire Natura Pet
Products, Inc., a privately-held pet food business based in Davis,
This move enables P&G to expand into the attractive "holistic and
naturals" segment of the pet food category, complementing P&G's
current Iams and Eukanuba brands and helping the Company advance its
overall growth strategy of "reaching more consumers in more parts of
the world more completely."
Natura's brands include Innova, Evo, California Natural, Healthwise,
Mother Nature and Karma. These brands are sold in a limited number of
pet specialty stores and through veterinarians, mainly in the United
States and Canada.
"These outstanding brands and the great employees of Natura Pet
Products will complement our Eukanuba and Iams brands very well," said
Dan Rajczak, senior vice president of P&G's global pet care and
snacks businesses. "This acquisition gives us a strong position in the
holistic and natural pet food segment. It will enable us to enhance the
health and well-being of even more dogs and cats and represents an
exciting new source of growth for our business."
"It's time for the right company to take our brands to the next level
of growth. P&G is that company," said John Rademakers, founder and
owner of Natura Pet Products. "We know that P&G will honor our
history as they capitalize on their strengths to build these brands."
Natura Pet Products employs about 140 people, mainly at its production
sites in San Leandro, California and Fremont, Nebraska. P&G is
targeting to close this deal in about a month, subject to customary
closing conditions and regulatory clearances. Specific terms of the
deal are not being disclosed.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people
around the world. The company has one of the strongest portfolios of
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includes about 135,000 employees working in about 80 countries
worldwide. Please visit http://www.pg.com for the latest news and
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SOURCE Procter & Gamble